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Small Business Assistance Grant Program Agreement for The VeloShack, Performance and Analytics LLC
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TO: Honorable Mayor and City Councilmembers
FROM: Colleen Tribby, City Manager
Prepared By: Rhonda Franklin, Management Analyst II
EXECUTIVE SUMMARY:
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The City Council will consider approving a Small Business Assistance (SBA) Grant Program Agreement with The VeloShack, Performance and Analytics LLC under the Small Business Assistance Program. VeloShack, an indoor baseball and softball training and performance facility located at 6878 Village Parkway, is requesting $60,000 for improvements related to the Americans with Disabilities Act, including an accessible restroom, exterior path of travel, and parking stalls. The SBA Program provides reimbursement-based grants to help businesses meet regulatory requirements.
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STAFF RECOMMENDATION:
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Adopt the Resolution Approving a Small Business Assistance Grant Program Agreement Between the City of Dublin, Village Parkway, LLC, and The VeloShack, Performance and Analytics LLC.
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FINANCIAL IMPACT:
The adopted Fiscal Year 2026-27 operating budget has sufficient funding for this expenditure. If approved, this would be the first grant awarded this fiscal year and is within the $75,000 annual Small Business Regulatory Compliance Grant allocation. Once the agreement is executed and reimbursement is processed, the remaining grant program balance would be $533,648.
DESCRIPTION:
The Small Business Assistance (SBA) Program is an economic development tool that helps businesses meet regulatory requirements, such as bringing older buildings or sites up to current codes, that often arise when opening or expanding a business and can be cost-prohibitive for new businesses. The SBA Program is funded by an annual $100,000 economic benefit payment from Amador Valley Industries for the exclusive right to collect construction and demolition debris as outlined in its service agreement with the City.
On May 5, 2026, the City Council adopted Resolution No. 33-26 approving updated program guidelines, which include two grant types: the Small Business Regulatory Compliance Grant and the Relocation Assistance Grant. Eligible expenses under the Small Business Regulatory Compliance Grant include Americans with Disabilities Act (ADA) upgrades, trash enclosures, wastewater connections, Title 24 upgrades, and other required code or regulatory improvements. The SBA Program helps reduce financial burdens, promotes timely openings, and encourages activation of underutilized commercial spaces.
Awards are made on a reimbursement basis after the City deems the project complete and approves invoices and proof of payment. Grant funds must be used within one year of approval.
VeloShack is a new 5,400-square-foot indoor baseball and softball training and performance facility providing hitting, pitching, arm care, and skills development through recurring memberships supplemented by private instruction, team rentals, and optional performance analytics add-ons.
VeloShack is applying for a Small Business Regulatory Compliance Grant. To meet accessibility requirements, the facility needs an ADA-compliant restroom, exterior path of travel, and parking stalls, estimated to cost more than $80,000. This work includes concrete and asphalt repairs and improvements, demolition, plumbing, electrical and lighting, drywall and tile installation, and accessible fixtures and grab bars. The grant would help offset these necessary expenses and ensure the business is accessible to patrons of all abilities.
VeloShack signed a 39-month lease (June 2026 through August 2029) and is currently in plan review for a building permit to remodel the facility. The plans submitted include the accessibility upgrades described in the grant request. Other improvements include training and analytics machines and equipment, painting, and new flooring, bringing the total estimated project cost to more than $190,000.
VeloShack plans to be owner-operated. The grant would help the business open safely, serve the community, and invest in programs, equipment, and training for Dublin’s youth and local sports community.
Economic Development Committee Consideration
On October 20, 2026, the Economic Development Committee reviewed VeloShack’s application and, by consensus, recommended City Council approval. This recommendation aligns with the Committee’s role in providing policy guidance and direction on economic development initiatives.
STRATEGIC PLAN INITIATIVE:
Priority 8: Enhanced Customer Experience
Objective C: Continue offering programs that provide financial assistance, business development, and support services to small businesses.
NOTICING REQUIREMENTS/PUBLIC OUTREACH:
The City Council Agenda was posted.
ATTACHMENTS:
1) Resolution Approving a Small Business Assistance Grant Program Agreement Between the City of Dublin, Village Parkway, LLC, and The VeloShack, Performance and Analytics LLC
2) Exhibit A to the Resolution -Small Business Assistance Program Agreement Between the City of Dublin, Village Parkway, LLC, and The VeloShack, Performance and Analytics LLC